frame

Privacy Policy

Last updated 11 November 2026

In short

We use your photo to measure your face and draw your try-ons, and for nothing else. Our server doesn't keep it. We don't sell your data, use it for ads, or use your photos to train AI models. Delete Account deletes your account and everything in the app at once.

Who we are

FRAME is run by Lurinth, Inc., which is responsible for your data in the app. Email us at support@framehair.app.

What we collect

Your account: your email address, an account ID, how you signed in (Apple, Google or email), and your name if you choose to share it when signing in with Apple or Google.

Your photos: the front photo you scan or upload, the side-profile photo the face scan takes, a hair-up photo if you scan your hairline, and check-in photos.

What's measured from them: the points and proportions of your face, your hairline, and your skin, hair and eye colour, used to score cuts and colours.

Your answers in the app, such as the haircut range you chose, your hair type and the length you want.

Purchases: Apple or Google tells us what you bought and when it renews. We never see your card details.

Technical: our servers see your IP address and the time of each request, to limit abuse.

What happens to your photo

Your photo is sent over an encrypted connection to our measuring service, Contour-1, which runs on Google Cloud. It's processed in memory, then discarded once your result is sent back: it isn't written to disk, logged or kept.

Once you unlock a report, your photo (and your side photo, if you took one) is sent to our image-model provider, OpenAI, to draw you in each haircut, from each side, and in each hair colour. Under OpenAI's API data policy at the time of writing, images sent this way aren't used to train its models, and may be kept for up to 30 days to monitor for abuse before they're deleted. We don't control that retention.

From an uploaded photo, your side and back views are estimated, not photographed.

Your face measurements

Your face measurements may count as biometric data in some places. We collect them only with your agreement, when you tick the box before your first photo. We use them only to score haircuts and colours for you. We never use them to identify you, and we never sell, rent or share them for advertising. They're kept on your phone, not on our servers.

Who sees it

OpenAI, to draw your images, as above. Google Cloud, which runs our measuring server. Supabase, which stores your account. Resend, which sends the sign-in codes we email. RevenueCat, which keeps the record of your purchases. Apple and Google, if you sign in with them, and for purchases. Nobody else, unless the law requires it.

These providers may process data in the United States. Where the law requires it, these transfers are covered by standard contractual safeguards.

How long it's kept

On our servers: your photos not at all; they're discarded as soon as your result is sent back. Your account and purchase records until you delete your account, except where the law or Apple and Google require purchase records to be kept longer. Request logs (IP address and time, never photos) are kept briefly for security.

At OpenAI: up to 30 days, as above.

On your phone: your photo, side photo, report, try-ons, 360 views and colours are saved in the app's own private storage, so they're there next time you open it, including after you log out. They stay until you delete your account (scanning a new photo replaces the old photo). Like other app data, they can be included in your phone's own backups. Check-in and hairline photos are deleted as soon as they're measured, and spare copies the camera or photo picker leave behind are cleared the next time the app opens. Your original in your photo library is never changed or deleted.

Your rights

You can delete everything at any time from Profile, then Delete Account. It deletes your account from our servers and removes your saved photos, report, drawings and answers from your phone at once. You can also ask us to delete your account at framehair.app/delete-account.

Depending on where you live, you also have the right to ask what data we hold about you, to correct it, to object to how we use it, or to take back your agreement. Email us at support@framehair.app. You can also complain to your local data protection authority.

Children

FRAME isn't for children under 13, and we don't knowingly collect their data. If you think a child has used it, contact us and we'll help remove it.

Changes

If we change how your data is handled, we'll update this policy and its date, and ask for your agreement again where the law requires it.